haku: @indexterm advertising effectiveness / yhteensä: 556
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| Tekijä: | MacKenzie, S. B. Lutz, R. J. Belch, G. E. |
| Otsikko: | The role of attitude toward the ad as a mediator of advertising effectiveness : a test of competing explanations. |
| Lehti: | Journal of Marketing Research
1986 : MAY, VOL. 23:2, p. 130-143 |
| Asiasana: | ADVERTISING EFFECTIVENESS CONSUMER ATTITUDES |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA