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| Tekijä: | Srinivasan, V. Weir, H. A. |
| Otsikko: | A direct aggregation approach to inferring microparameters of the Koyck advertising-sales relationship from macro data. |
| Lehti: | Journal of Marketing Research
1988 : MAY, VOL. 25:2, p. 145-156 |
| Asiasana: | SALES ADVERTISING EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA