haku: @indexterm advertising effectiveness / yhteensä: 556
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| Tekijä: | Park, C. W. Roth, M. S. Jacques, P. F. |
| Otsikko: | Evaluating the effects of advertising and sales promotion campaigns. |
| Lehti: | Industrial Marketing Management
1988 : MAY, VOL. 17:2, p. 129-140 |
| Asiasana: | INDUSTRIAL MARKETING SALES PROMOTION ADVERTISING EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA