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| Tekijä: | Bogart, L. Stuart Tolley, B. |
| Otsikko: | The search for information in newspaper advertising. |
| Lehti: | Journal of Advertising Research
1988 : APR-MAY, VOL. 28:2, p. 9-19 |
| Asiasana: | NEWSPAPER ADVERTISING ADVERTISING EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: |
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