haku: @indexterm advertising effectiveness / yhteensä: 556
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| Tekijä: | Potter, W. J. |
| Otsikko: | Segmenting VCR owners. |
| Lehti: | Journal of Advertising Research
1988 : APR-MAY, VOL. 28:2, p. 29-39 |
| Asiasana: | MARKET SEGMENTATION ADVERTISING EFFECTIVENESS TELEVISION ADVERTISING VIDEO CASSETTES INDUSTRY |
| Kieli: | eng |
| Tiivistelmä: |
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