haku: @indexterm advertising effectiveness / yhteensä: 556
viite: 313 / 556
| Tekijä: | Marks, L. J. Kamins, M. A. |
| Otsikko: | The use of product sampling and advertising : effects of sequence of exposure and degree of advertising claim exaggeration on consumer's belief strength, belief confidence, and attitudes. |
| Lehti: | Journal of Marketing Research
1988 : AUG, VOL. 25:3, p. 266-281 |
| Asiasana: | CONSUMER ATTITUDES ADVERTISING EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA