haku: @indexterm advertising effectiveness / yhteensä: 556
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| Tekijä: | Rust, L. |
| Otsikko: | Children's advertising : how it works, how to do it, how to know if it works. |
| Lehti: | Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. RC13-RC15 |
| Asiasana: | ADVERTISING EFFECTIVENESS CHILDREN |
| Kieli: | eng |
| Tiivistelmä: |
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