haku: @indexterm advertising effectiveness / yhteensä: 556
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| Tekijä: | Young, C. E. Robinson, M. |
| Otsikko: | Guideline SM : tracking the commercial viewer's wandering attention. |
| Lehti: | Journal of Advertising Research
1987 : JUN-JUL, VOL. 27:3, p. 15-22 |
| Asiasana: | TELEVISION ADVERTISING ADVERTISING EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: |
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