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| Tekijä: | Appel, V. |
| Otsikko: | Editorial environment and advertising effectiveness. |
| Lehti: | Journal of Advertising Research
1987 : AUG-SEP, VOL. 27:4, p. 11-16 |
| Asiasana: | NEWSPAPER ADVERTISING ADVERTISING EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: |
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