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| Tekijä: | Fraser, C. Hite, R. E. |
| Otsikko: | An adaptive utility approach for improved use of marketing models. |
| Lehti: | Journal of Marketing
1988 : OCT, VOL. 52:4, p. 96-103 |
| Asiasana: | DECISION MAKING MARKETING MODELS ADVERTISING EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: |
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