haku: @indexterm advertising effectiveness / yhteensä: 556
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| Tekijä: | Broadbent, S. |
| Otsikko: | One way TV advertisements work. |
| Lehti: | Journal of the Market Research Society
1979 : JUL, VOL. 21:3, p. 139-166 |
| Asiasana: | TELEVISION ADVERTISING ADVERTISING EFFECTIVENESS ADVERTISING BRANDS CONSUMER BEHAVIOUR MARKETING MODELS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA