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| Tekijä: | Miller, J. H. Jr. Busch, P. |
| Otsikko: | Host selling vs premium tv commercials : an experimental evaluation of their influence on children. |
| Lehti: | Journal of Marketing Research
1979 : AUG, VOL. 16:3, p. 323-332 |
| Asiasana: | TELEVISION ADVERTISING ADVERTISING EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: |
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