haku: @indexterm advertising effectiveness / yhteensä: 556
viite: 287 / 556
| Tekijä: | Thompson, R. S. |
| Otsikko: | Circulation versus advertiser appeal in the newspaper industry : an empirical investigation. |
| Lehti: | Journal of Industrial Economics
1989 : MAR, VOL. 37:3, p. 259-271 |
| Asiasana: | NEWSPAPER INDUSTRY ADVERTISING EFFECTIVENESS EMPIRICAL RESEARCH |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA