haku: @indexterm advertising effectiveness / yhteensä: 556
viite: 287 / 556
Tekijä: | Thompson, R. S. |
Otsikko: | Circulation versus advertiser appeal in the newspaper industry : an empirical investigation. |
Lehti: | Journal of Industrial Economics
1989 : MAR, VOL. 37:3, p. 259-271 |
Asiasana: | NEWSPAPER INDUSTRY ADVERTISING EFFECTIVENESS EMPIRICAL RESEARCH |
Kieli: | eng |
Tiivistelmä: |
SCIMA