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| Tekijä: | Mackenzie, S. B. Lutz, R. J. |
| Otsikko: | An empirical examination of the structural antecedents of attitude toward the AD in advertising pretesting context. |
| Lehti: | Journal of Marketing
1989 : APR, VOL. 53:2, p. 48-65 |
| Asiasana: | ADVERTISING EFFECTIVENESS BRAND CHOICE MARKETING MODELS CONSUMER ATTITUDES |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA