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| Tekijä: | Rothschild, M. L. |
| Otsikko: | Hemispherically lateralized EEG as a response to television commercials. |
| Lehti: | Journal of Consumer Research
1988 : SEP, VOL. 15:2, p. 185-198 |
| Asiasana: | TELEVISION ADVERTISING CONSUMER RESEARCH CONSUMER INFORMATION ADVERTISING EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA