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| Tekijä: | Groom, A. |
| Otsikko: | Leading the world by the nose |
| Lehti: | Business
1988 : SEP, p. 183-184 |
| Asiasana: | PERFUMERY INDUSTRY ADVERTISING EFFECTIVENESS FASHIONS INDUSTRY |
| Kieli: | eng |
| Tiivistelmä: | Review of Chanel No.5 perfume created 60 years ago. Annual sales. Its decline and revival. Its advertising and promotion. Use of models. New markets. Perfume as a status symbol in Japan. Move into Chanel fashion clothing and accessories. |
SCIMA