haku: @indexterm advertising effectiveness / yhteensä: 556
viite: 292 / 556
Tekijä: | Schmitt, B. H. Leclerc, F. Dube-Rioux, L. |
Otsikko: | Sex typing and consumer behavior: a test of gender schema theory |
Lehti: | Journal of Consumer Research
1988 : JUN, VOL. 15:1, p.122-128 |
Asiasana: | CONSUMER BEHAVIOUR ADVERTISING EFFECTIVENESS SEX |
Kieli: | eng |
Tiivistelmä: | A study reporting on 3 experiments to test the predictions of gender schema theory concerning the difference between individuals in a way they process and evaluate information related to gender and sex effects, linked to advertising, packaging and consumer choice. The experiment, method and results and general discussion of consumer behaviour. |
SCIMA