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| Tekijä: | Manassero, W. J. |
| Otsikko: | What is public relations? |
| Lehti: | Journal of Accountancy
1988 : NOV, VOL. 166:5, p. 132, 135-136 |
| Asiasana: | PUBLIC RELATIONS ADVERTISING EFFECTIVENESS MARKETING |
| Kieli: | eng |
| Tiivistelmä: | Review of need for marketing professionals to accord precise meanings to such terms as: marketing, advertising and public relations /PR/ to describe activities that promote goods and services. The message of advertising and the components of a PR campaign. Influencing the internal audience. PR as a long-term strategy. |
SCIMA