haku: @indexterm advertising effectiveness / yhteensä: 556
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| Tekijä: | Britschgi, E. C. |
| Otsikko: | Geschafts-Drucksachen Entdecken Sie ein unterschatztes Werbemittel (wieder) |
| Lehti: | Marketing Journal
1989 : OCT/NOV, VOL. 22:5, p.478-481 |
| Asiasana: | ADVERTISING ADVERTISING EFFECTIVENESS |
| Kieli: | ger |
| Tiivistelmä: | There is a very common advertising form which can easily communicate corporate identity but it is neglected. The stationery the firm corresponds on for example is a decisive communication device in itself, letters, documents, greeting cards, telefax and telex forms all carry corporate image. |
SCIMA