haku: @indexterm advertising effectiveness / yhteensä: 556
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| Tekijä: | Stuecken, K-P. |
| Otsikko: | Gemeinschafts-Werbung der besonderen Art Eine Dokumentation in 6 Folgen ueber die beliebtesten Grundideen der Anzeigen-Gestaltung |
| Lehti: | Marketing Journal
1989 : DEC, VOL. 22:6, p.601-603 |
| Asiasana: | ADVERTISING ADVERTISING EFFECTIVENESS |
| Kieli: | ger |
| Tiivistelmä: | In the fifth part of his series on advertisements the author enumerates the motifs most often used. Old cliches are used repeatedly as standard picture motifs with the same content. The example of the Liberty Monument shows how borderless vacuousness is. |
SCIMA