haku: @indexterm advertising effectiveness / yhteensä: 556
viite: 273 / 556
| Tekijä: | Schueler, S. |
| Otsikko: | Nur 2 Sekunden fuer eine Anzeige? Ein kostruktiv-kritischer Kommentar zu Joerg Rehorn's Beitrag in Heft 3/89 |
| Lehti: | Marketing Journal
1989 : DEC, VOL. 22:6, p.604-605 |
| Asiasana: | ADVERTISING ADVERTISING EFFECTIVENESS |
| Kieli: | ger |
| Tiivistelmä: | The author, a sociologist refers to an article in a former number of the journal. He argues that in contrast to the statements of that article the problem is not that of the high involved reader but that of the masses of low involved readers. These latters should be aimed at better by advertising. |
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