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| Tekijä: | Brose, C.-D. |
| Otsikko: | Marketing-Recht: Fall 67 Werbung mit "Beauty without Cruelty" |
| Lehti: | Marketing Journal
1989 : OCT/NOV, VOL. 22:5, p.466 |
| Asiasana: | ADVERTISING ADVERTISING EFFECTIVENESS |
| Kieli: | ger |
| Tiivistelmä: | Experiments on animals are a part of the methods by which new cosmetics are invented. The English firm "Beauty without cruelty" was advertised as not having made use of experiments on animals. The advertisement was banned as the statement was true only for the end product, but not for the raw materials. |
SCIMA