haku: @indexterm advertising effectiveness / yhteensä: 556
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| Tekijä: | Hoerler, B. |
| Otsikko: | "Super Werbung" fuer Kodak in der Schweiz Eine Kampagne, die dem Konsumenten nicht sagt, was er ueber das Produkt zu denken hat |
| Lehti: | Marketing Journal
1990 : FEB/MARCH, VOL. 23:1, p.62-67 |
| Asiasana: | ADVERTISING ADVERTISING EFFECTIVENESS |
| Kieli: | ger |
| Tiivistelmä: | Masses pay a considerable sum for Kodacolor Gold posters. The pictures of women painted over are extremely popular. The author tells the story of the Kodak campaign in Switzerland, what the consumers thought about it, what ideas, images were conveyed by this artistically designed trademark personality. |
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