haku: @indexterm advertising effectiveness / yhteensä: 556
viite: 258 / 556
Tekijä: | Speetzen, R. |
Otsikko: | Media mix and advertising effectiveness: an analysis of the long-term advertising effectiveness of target groups reached by different media. (!Mixed media advertising) |
Lehti: | Marketing and Research Today
1990 : AUG, VOL. 18:3, p. 144-152 |
Asiasana: | ADVERTISING MEDIA ADVERTISING EFFECTIVENESS |
Kieli: | eng |
Tiivistelmä: |
SCIMA