haku: @indexterm advertising effectiveness / yhteensä: 556
viite: 529 / 556
Tekijä: | Anderson, R. D. Engledow, J. L. Becker, H. |
Otsikko: | Advertising attitudes in West Germany and the U.S. : an analysis over age and time. |
Lehti: | Journal of International Business Studies
1978 : WINTER, VOL. 9:3, p. 27-38 |
Asiasana: | USA FEDERAL REPUBLIC OF GERMANY ADVERTISING EFFECTIVENESS ADVERTISING |
Kieli: | eng |
Tiivistelmä: |
SCIMA