haku: @indexterm advertising effectiveness / yhteensä: 556
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| Tekijä: | Anderson, R. D. Engledow, J. L. Becker, H. |
| Otsikko: | Advertising attitudes in West Germany and the U.S. : an analysis over age and time. |
| Lehti: | Journal of International Business Studies
1978 : WINTER, VOL. 9:3, p. 27-38 |
| Asiasana: | USA FEDERAL REPUBLIC OF GERMANY ADVERTISING EFFECTIVENESS ADVERTISING |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA