haku: @indexterm advertising effectiveness / yhteensä: 556
viite: 247 / 556
| Tekijä: | Woodside, A.G. Soni, P.K. |
| Otsikko: | Performance analysis of advertising in competing media vehicles |
| Lehti: | Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 53-66 |
| Asiasana: | ADVERTISING EFFECTIVENESS ADVERTISING EXPENDITURE MEDIA SELECTION |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA