haku: @indexterm advertising effectiveness / yhteensä: 556
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| Tekijä: | Cannon, H. M. Williams, D. L. Akaah, I. P. |
| Otsikko: | A technique for increasing the reliability of syndicated product - media research |
| Lehti: | Journal of Advertising Research
1990 : JUN-JUL, VOL. 30:3, p. 31-37 |
| Asiasana: | MEDIA SELECTION PRODUCTS ADVERTISING EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: |
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