haku: @indexterm advertising effectiveness / yhteensä: 556
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Tekijä: | Biel, A. L. Bridgwater, C.A. |
Otsikko: | Attributes of likable television commercials |
Lehti: | Journal of Advertising Research
1990 : JUN-JUL, VOL. 30:3, p. 38-44 |
Asiasana: | ADVERTISING EFFECTIVENESS TELEVISION ADVERTISING CONSUMER ATTITUDES |
Kieli: | eng |
Tiivistelmä: |
SCIMA