haku: @indexterm advertising effectiveness / yhteensä: 556
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| Tekijä: | Shapiro, A. |
| Otsikko: | Advertising versus promotion: which is which? |
| Lehti: | Journal of Advertising Research
1990 : JUN-JUL, VOL. 30:3, p. RC13-RC16 |
| Asiasana: | ADVERTISING EFFECTIVENESS SALES PROMOTION |
| Kieli: | eng |
| Tiivistelmä: |
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