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| Tekijä: | Miniard, P. W. Bhatla, S. Rose, R. L. |
| Otsikko: | On the formation and relationship of ad and brand attitudes: An experimental and causal analysis |
| Lehti: | Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 290-303 |
| Asiasana: | ADVERTISING EFFECTIVENESS BRAND CHOICE CONSUMER ATTITUDES |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA