haku: @indexterm advertising effectiveness / yhteensä: 556
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| Tekijä: | Anand, P. Sternthal, B. |
| Otsikko: | Ease of message processing as a moderator of repetition effects in advertising. |
| Lehti: | Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 345-353 |
| Asiasana: | ADVERTISING EFFECTIVENESS TIME |
| Kieli: | eng |
| Tiivistelmä: |
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