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| Tekijä: | Kirmani A. |
| Otsikko: | The Effects of Perceived Advertising Costs on Brand Perceptions |
| Lehti: | Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 160-171 |
| Asiasana: | ADVERTISING EFFECTIVENESS ADVERTISING ADVERTISING RESEARCH CONSUMER RESEARCH |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA