haku: @indexterm advertising effectiveness / yhteensä: 556
viite: 233 / 556
| Tekijä: | Goldberg, M.E. Hartwick, J. |
| Otsikko: | The Effects of Advertising Reputation and Extremity of Advertising Claim on Advertising Effectiveness |
| Lehti: | Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 172-179 |
| Asiasana: | ADVERTISING ADVERTISING EFFECTIVENESS ADVERTISING RESEARCH |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA