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| Tekijä: | Pechmann, C. Stewart, D.W. |
| Otsikko: | The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions |
| Lehti: | Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 180-191 |
| Asiasana: | ADVERTISING ADVERTISING RESEARCH ADVERTISING EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: |
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