haku: @indexterm advertising effectiveness / yhteensä: 556
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| Tekijä: | Schumann, D.W. Petty, R.E. Clemons, D.S. |
| Otsikko: | Predicting the Effectiveness of Different Strategies of Advertising Variation: A Test of the Repetition-Variation Hypotheses |
| Lehti: | Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 192-202 |
| Asiasana: | ADVERTISING CONSUMER RESEARCH ADVERTISING EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: |
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