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Tekijä: | Goldberg, M. |
Otsikko: | A Quasi-Experiment Assessing the Effectiveness of TV Advertising Directed to Children |
Lehti: | Journal of Marketing Research
1990 : NOV, VOL. 27, p.445-454 |
Asiasana: | TELEVISION ADVERTISING PRODUCT INFORMATION ADVERTISING EFFECTIVENESS |
Kieli: | eng |
Tiivistelmä: |
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