haku: @indexterm advertising effectiveness / yhteensä: 556
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| Tekijä: | Kelliher, N. |
| Otsikko: | Magazine media planning for "effectiveness" : getting the people back into the process. |
| Lehti: | Journal of Consumer Marketing
1990 : SUMMER, VOL. 7:3, p. 47-56 |
| Asiasana: | ADVERTISING EFFECTIVENESS ADVERTISING MEDIA |
| Kieli: | eng |
| Tiivistelmä: |
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