haku: @indexterm advertising effectiveness / yhteensä: 556
viite: 497 / 556
Tekijä: | Robertson, T. S. Rossitier, J. R. Gleason, T. C. |
Otsikko: | Childrens' receptivity to proprietary medicine advertising. |
Lehti: | Journal of Consumer Research
1979 : DEC, VOL. 6:3, p. 247-255 |
Asiasana: | TELEVISION ADVERTISING USA ADVERTISING EFFECTIVENESS CHILD WELFARE CONSUMER ATTITUDES PHARMACEUTICAL INDUSTRY |
Kieli: | eng |
Tiivistelmä: |
SCIMA