haku: @indexterm advertising effectiveness / yhteensä: 556
viite: 201 / 556
| Tekijä: | Biswas, A. Blain, E.A. |
| Otsikko: | Contextual effects of reference prices in retail advertisements. |
| Lehti: | Journal of Marketing
1991 : JUL, VOL. 55:3, p.1-12 |
| Asiasana: | ADVERTISING EFFECTIVENESS CONSUMER BEHAVIOUR CONSUMER EXPECTATIONS RETAIL PRICING MANAGING DIRECTORS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA