haku: @indexterm MUSEUMS / yhteensä: 56
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Tekijä: | Goulding, C. |
Otsikko: | Contemporary museum culture and consumer behaviour. |
Lehti: | Journal of Marketing Management
1999 : OCT, VOL. 15:7, p. 647-671 |
Asiasana: | Consumer behaviour Museums Culture Art market |
Kieli: | eng |
Tiivistelmä: | This paper focuses in consumer behaviour at contemporary museums. It explores the concept of postmodern consumer society in relation to the individual and the 'popularisation' of museums. |
SCIMA