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| Tekijä: | Ward, E.P. |
| Otsikko: | The dynamics of business planning |
| Lehti: | Journal of International Selling and Sales Management
2000 : SPRING, VOL. 6:1, p. 13-42 |
| Asiasana: | Companies Planning Marketing Manufacturing Forecasting Budgeting Policy Products |
| Kieli: | eng |
| Tiivistelmä: | All living organisms adapt to their environment to survive. A company is no exception, it has to adapt in advance due to the time lag btw. a concept and a marketable product. A company is faced by 2 conflicting needs: to optimize its current operations and to make adequate provision for the future. These aims can be best reconciled by continuity of product policy and proper emphasis on forward planning. |
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