haku: @indexterm READERSHIP SURVEYS / yhteensä: 56
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Tekijä: | Green, A. |
Otsikko: | Connecting print audience research to business results |
Lehti: | Admap
2004 : APR, VOL. 39:4, (449) p. 42-43 |
Asiasana: | Advertising Readership surveys Research |
Vapaa asiasana: | Media |
Kieli: | eng |
Tiivistelmä: | The article author examines how readership research could be linked to advertising effects, and how this could resolve an age-old debate. |
SCIMA