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| Tekijä: | Wu, S.-I. |
| Otsikko: | The influence factors of online attitude and behavior |
| Lehti: | Journal of International Selling and Sales Management
2003 : AUTUMN, VOL. 9:2, p. 55-71 |
| Asiasana: | Attitudes Individual behaviour Internet Taiwan |
| Kieli: | eng |
| Tiivistelmä: | Data collected from 1067 college students on Taiwan, measured attitude with Fishbein's multi-attribute measurement method was evidence of the effectiveness of the proposed attitude model. |
SCIMA