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| Tekijä: | Raeymaeckers, K. Hauttekeete, L. Deprez, A. |
| Otsikko: | To read or not to read: can policy support the future reader market? A flemish case study |
| Lehti: | European Journal of Communication
2007 : VOL.22:1, p.89-107 |
| Asiasana: | young people readership surveys |
| Vapaa asiasana: | newspapers reader market |
| Kieli: | eng |
| Tiivistelmä: | Since 2003, the government in Flanders has supported the Newspapers Education programme in search for more qualitative and long-term alternatives to press subsidy, aimed at preserving the future readership market. As a result, the government and the Flemish newspaper publishers distribute almost 1 million newspaper copies to schools every year. Approximately 100,100 students participate in the Newspapers Education programme. This article analyses the shifts in pre and post test design survey results of the participants who took part in the project between February and May 2005. |
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