haku: @indexterm CHEMIST SHOPS / yhteensä: 56
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| Tekijä: | Walther, H. P. Wahle, P. |
| Otsikko: | Strategisches Pharma-Marketing |
| Lehti: | Marketing
1990 : VOL. 12:1, p. 31-400 |
| Asiasana: | CHEMIST SHOPS MARKETING RESEARCH SURVEYS |
| Kieli: | ger |
| Tiivistelmä: | The findings of a questionnaire and deep interviews are presented. The hypotheses are that strategic marketing, with harmonised components contributes to firm success and firm-size dependent external and internal variables have both direct and indirect impact on firm success. Cluster analysis reveals five groups of pharmaceutical firms: mediocre , aggressive, specialist, dynamic and traditional. |
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