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| Tekijä: | Wiese, H. |
| Otsikko: | Kompatibilität, Netzeffekte und Produktdifferenzierung |
| Lehti: | Marketing: Zeitschrift für Forschung und Praxis
1998 : VOL. 20:1, p. 15-24 |
| Asiasana: | COMPETITION STANDARDS NETWORKS PRODUCT DIFFERENTIATION PRICES COMPANIES |
| Kieli: | ger |
| Tiivistelmä: | Compatibility influences competition btw. network good producers. A two stage model is set up where firms choose compatibility degrees on the first and prices on the second stage. The higher the degree of compatibility the higher the base advantage and the compatibility advantage. The strategic effect of compatibility consists in the lowering of the intensity of rivalry leading to relatively high prices. In case of uniform compatibility small firms benefit from compatibility whereas big firms might benefit from incompatibility. For the purpose of entry deterrence or exit inducement, products should be rather incompatible and homogeneous, whereas the entry barrier can be overcome by compatibility and heterogenity of products. |
SCIMA