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| Tekijä: | Oliva, R.A. |
| Otsikko: | The promise of XML |
| Lehti: | Marketing Management
2001 : SPRING, VOL. 10:1, p. 46-48 |
| Asiasana: | Marketing management Internet Standards Programming languages Software USA |
| Kieli: | eng |
| Tiivistelmä: | An evolution in Web technology has potential, raises hurdles, and is a call to arms for marketers. |
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