haku: @indexterm consumer satisfaction / yhteensä: 567
viite: 375 / 567
| Tekijä: | Oliva, T. A. Oliver, R. L. Bearden, W. O. |
| Otsikko: | The relationships among consumer satisfaction involvement, and product performance: A catastrophe theory application |
| Lehti: | Behavioral Science
1995 : APR, VOL. 40:2, p. 104-132 |
| Asiasana: | CONSUMER SATISFACTION CONSUMER BEHAVIOUR MATHEMATICAL MODELS |
| Kieli: | eng |
| Tiivistelmä: | Attempts to model consumer satisfaction/dissatisfaction responses rely on linear assumptions regarding the effect of various causes (e.g., attribute performance, expectancy disconfirmation) on the consumer's reaction to a product or service. This assumption has been pervasive in the CS/D literature despite observations in the trade that consumers are "sticky" in their preferences or "dispreferences" for products. We present and operationalize a model which relaxes the linearity assumption and allows for lagged and threshold effects of performance increments on CS/D responses in product involvement. Our approach uses the cusp catastrophe model, which has been shown to be robust in a number of contexts, but has only limited use in the marketing literature. |
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