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Tekijä: | Timewell, S. Young, K. |
Otsikko: | How the Internet redefines banking |
Lehti: | Banker
1999 : JUN, VOL. 149:6, p. 27-30 |
Asiasana: | Banking Information technology Internet Customers Consumer satisfaction |
Kieli: | eng |
Tiivistelmä: | The article deals with the banking through the Internet (WWW). It is stated: "Banks need to get their act together on branding and customer satisfaction if they are to survive the onslaught of new competition". |
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