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| Tekijä: | Krepapa, A. Webb, D. Webster, C. |
| Otsikko: | An exploration of the meaning and outcomes of a customer-defined market orientation |
| Lehti: | Journal of Business Research
2000 : MAY, VOL. 48:2, p. 101-112 |
| Asiasana: | Consumer satisfaction Customers Market orientation Marketing |
| Kieli: | eng |
| Tiivistelmä: | The basic assumption of this article is that market orientation is not yet commonly positioned as a customer-defined organizationed state. The research reported supports the customer-defined position and seeks to redress the gap concerning the subject in the context of the services industry. |
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